During my time at Pinckney Harmon, I was responsible for designing and executing a wide range of digital advertising assets, such as banners, social media graphics, and digital campaigns, all tailored to align with each client’s unique branding and marketing objectives. I contributed to the optimization and layout of landing pages, with a focus on clear information hierarchy, effective CTA placement, and responsive, user-friendly experiences. My role also involved collaborating closely with internal marketing teams and stakeholders to refine creative direction and deliver targeted advertising and web design solutions, while maintaining brand consistency and incorporating innovative design ideas informed by current industry trends.